Subscriptions are easy to set up. They're also easy to forget — and that asymmetry is the whole revenue model for a lot of AI tools right now.
We didn't want our product to win when you forgot. We wanted it to win when you made things.
"We win when you make things, not when you forget to cancel."
What this means in practice
- Credits never expire — buy a pack, use it whenever
- No auto-renew, no recurring charges
- No tier-shaped paywalls between you and a feature
There's a real cost: we forecast cash differently than a SaaS would. But we'd rather build something we'd actually want to use.
